The Booming Info Business: Why Selling Knowledge Will Keep Growing, No Matter What Happens

The Booming Info Business: Why Selling Knowledge Will Keep Growing, No Matter What Happens

In a world where headlines scream inflation, tariffs, layoffs, and presidential chaos, there’s one industry quietly exploding behind the scenes—the information industry.

That’s right. Selling knowledge!

From E-Book’s and online courses to masterminds, coaching, and paid memberships, people are buying and selling ideas, skills, and solutions at record levels. And according to the top players in this space, it’s only just getting started.

Let’s break down why this is happening, who’s saying it, and what it means for you.

Why Is the Information Industry Booming?

Because people want results, fast.

We live in an era where attention spans are short and traditional education is slow, expensive, and often outdated. People want instant gratification; People don’t want four years of theory. They want 30 days to Transformation!

Whether it’s:

• Learning to invest
• Launching a side hustle
• Healing trauma
• Getting fit
• Writing a book
• Starting an online business
• Marketing
• Home and Auto Repair
• Cooking
• gardening

People are willing to pay for knowledge, shortcuts, and mentorship.

That’s why the global E-learning and Knowledge commerce market has skyrocketed.

Let’s Look at This by the Numbers: Just How Big Is This Industry???

• In 2019, the global e-learning market was worth $200 billion.
• By 2024, it was projected to hit $375 billion, it hit 399.3billion.
• And by 2028? It could reach over $500 billion, according to Global Market Insights and Forbes.

The Creator Economy, which includes course creators, influencers, YouTubers, coaches, and educators, is also projected to grow to over $480 billion by 2027.

Even during the pandemic and economic dips, this industry grew. While other industries slowed or collapsed, people went online to learn, grow, and pivot.

Top 10 Information Marketers Who Say It’s Only Going to Get Bigger

Let’s hear it from the giants of the info world:

• Tony Robbins – Says the information business “thrives in crisis” because people are hungry for change, clarity, and progress when the world gets chaotic.
  
  
• Dean Graziosi – Believes the “self-education revolution” will outpace traditional education in value, speed, and practical results.
  
  
• Russell Brunson – Co-founder of Click Funnels, built a platform to empower knowledge sellers. He predicts a massive wave of people monetizing their passions.
  
  
• Brendon Burchard – Called this the “golden age of expert economy” and teaches millions how to create digital products.
  
  
• Marie Forleo – Built an empire teaching entrepreneurs how to market what they know. Her motto? Everything is figureoutable.
  
  
• Grant Cardone – Sells sales and business training, says Education is recession-proof when it delivers ROI.
  
  
• Jenna Kutcher – Turned a blog and photography course into a multi-million-dollar online empire by educating herself and then teaching what she knows.
  
  
• Amy Porterfield – Former corporate employee turned course queen, says info products are the fastest path to online income.
  
  
• Lewis Howes – Uses his podcast and courses to teach success habits. Predicts massive ongoing growth in online learning.
  
  
• Pat Flynn – Built Smart Passive Income to teach others to create info businesses. He Believes this is the most scalable and meaningful way to earn.

Many People Ask? But What If the Economy Tanks?

Here’s the twist: Economic Downturns often fuel the information industry.

When people lose jobs or fear instability, they turn to learning, reskilling, and entrepreneurship. In fact, some of the top info marketers started or exploded during a crisis (like the 2008 crash or COVID lockdowns).

  We Know Unemployment pushes people to create their own income. The same has been true all throughout mankind’s history.

 We Know Tariffs or global conflicts spark the need for alternatives. The person that can serve the best results and best ideas will have the biggest impact and receive the biggest rewards for their efforts.

  We Know with Presidential Elections? They can cause uncertainty, but education, knowledge, and community become even more valuable.

As Dean Graziosi says, “The world’s greatest fortunes are made in uncertain times—when others are frozen, knowledge entrepreneurs create.”

Why People Are Buying (and Selling) Knowledge in 2025

1. Speed to Results: A digital course or mentorship can bridge past years of trial and error.       
   
   
2. Low Cost, High Value: In many cases a course worth $497 could bring a ROI of $5,000 or more.
   
   
3. Trust in People Over Institutions: Consumers now seem to trust individual experts over colleges or corporations. People today want to learn from people that have already been there in their own lives.
   
   
4. Work-from-Home Revolution: People want flexible, remote, creative ways to make a living. People want time, location, and financial freedom from their work efforts.
   
   
5. Global Reach: One course, one E-book, one coaching program can reach the world. One idea away from the lifestyle you desire through todays global reach.

Let’s Break Down Why The Knowledge industry Is So Valuable in Today’s Climate.

• Social Unrest: People seek meaning, growth, and connection. The info industry provides all three.
  
  
• Job Instability: People want backup plans and new skills.
  
  
• Tech Growth: AI, automation, and software make info-selling easier and more profitable than ever.
  
  
• Mental Health: Courses in mindset, wellness, healing, and purpose are thriving.

Here Are Some Final Thoughts: I Believe for Many the Info Industry Is the Future.

This has shown that it is not a trend. It has become a shift.

The same way the industrial age turned into the tech age… we’re now in the information age, where your knowledge is more valuable than what you own.

If you’ve ever thought about selling what you know, now is the time. The world isn’t waiting for stability, it’s searching for leaders, teachers, and problem solvers.

And if you’re buying? You’re investing in the greatest asset of all: yourself.

• The information industry is projected to hit over $500 billion globally by 2028.
  
  
• It thrives during economic instability because people crave growth and security.
  
  
• Top experts like Tony Robbins, Dean Graziosi, and Russell Brunson say it’s just getting started.
  
  
• Selling knowledge is one of the most scalable, flexible, and impactful business models today.
  
  
• People are looking for transformation, not just information, and they’ll pay for it.

Do You Want help getting started with your own info business? Drop a comment or message—because your story, skills, and solutions might just be exactly what someone out there is willing to pay for.

Even if you think too many people are in your niche and what good is another voice. The fact is that there is someone out there that needs to hear your story, your version, from you. No one can tell the version like you and someone needs to hear it from you.

Thank You For Your Time:

RED…